Video

How to Stand Out in a Saturated Photography Market (video)

The photography industry has dramatically changed in the last two decades. Moms with great cameras and a clear understanding of what their consumer counterpart client wants has replaced a predominately male driven industry. The brick and mortar studios of yesterday are fewer and farther between as photographers choose to keep overhead costs low by presenting themselves as on-location photographers. And of course the days of film with photochemical processing have been largely replaced with huge digital memory cards and the latest and greatest Adobe software. 

With all of these changes...some which are good and some which are not, an influx of budding photographers has entered the marketplace. Today, you can hardly find a forum or article that doesn't touch on the sense of crowdedness which is making many photographers worry that there just isn't any room left for them. I want to address this concern. I can feel the fear in your words and see the concern written in your posts.

It's hard. It's not going to get easier. But, it is possible to find success!   

The bottom line is this...you will need to decide if you will be one who complains about the problem until your light eventually goes out or be one who does what they must do to stand up and stand out. If you're choosing the latter, I'm going to help you! (I'll explain how in just a bit!!)

Success is still very possible, I am seeing it every single day.  However, it will become less and less obtainable for those who are trying to just follow along with everybody else. As we continue to grow as an industry (and I don't believe we're even close to reaching our tipping point) those who try to mimic and mask will eventually fade away. Yes, they will be replaced with fresher photographers who are also mimicking and masking but that means that for one passionate dreamer they had to see themselves fail.  I'm not okay with that.  Success will be reserved more and more for those who innovate, create and do the excruciatingly hard work of finding their own voice.  

So now that you know it, what are you going to do? 

Pursue Big Dreams instead of Small Realities... I'm ready to stand out in the crowd with @Go4ProPhotos  <— CLICK to Tweet it out! 

Choosing a Photography Niche - How to Find Your Niche & why it can make you more succeful

When you start your business - at least for most of us - you just can't know where you'll end up. You might think you know but if you're anything like me, you find out that you were completely wrong.  I thought I was going to be an amazing newborn photographer or maybe a destination wedding photographer - today, I (happily) don't photograph either. 

Today we're talking about choosing a niche or a specialty. A lot of photographers believe that by specializing they will limit themselves, but the opposite is actually true. By trying to be everyone's photographer, you end up being no one's first choice. <---- CLICK TO TWEET IT OUT! 

Think of the best photographers in the world...Your favorite photographers. I'll bet they're not photographing everything that hits their inbox. Instead, they have chosen to master specific areas and in that mastery, they've found so much more.  Finding your niche is a process, it took me about a year and a half to discover what kind of photographer I really wanted to be.  Specializing can help you stand out! 

The reality is, when you choose to specialize, everything about you business gets easier! How about if I explain? This is my journey from being everyone's photographer to a select few's photographer.  Making the choice to specialize not only gave me more confidence as an artist, but it's also made me a lot more profitable!

5 Common Mistakes that Stop Growth for Photographers

Tell me if I'm wrong here...and I'm just gonna tell you right now, I'm not!  We got into this because it sounded fun, because we had a ton of passion and because it seemed like a great way to make extra money - that wouldn't be that hard.  

Whoa! What the heck we're we all thinking? Not hard? Not hard?? 

I've never worked harder, given more, deprived myself of more or sacrificed more hours of sleep before I started my photography business. Not even my newborns required this much. But really, how did I not see this coming?  Being an entrepreneur is hard....being an artist is hard....we're trying to be both! 

In the beginning I made every mistakeI kept making my business and my life so much harder than they needed to be. Until I learned... 

“Making the simple complicated, that’s commonplace. Making the complicated simple, that’s creativity.” – Charles Mingus  <-- CLICK TO TO TWEET IT OUT!

Today I'm sharing with you 5 common mistakes that stop growth and productivity for photographers, including me. When I finally learned to stop making these mistakes, was when I finally started turning the corner and building the business and life I'd been dreaming about (and it came with sleep!) 

I really hope I can help you to see that there are some fundamental changes you can make, none of which are complicated, but all of which can absolutely have a profound impact on how you feel and the level of success you achieve. 

Katie's Success Story

 

For me, there is a difference between success and thriving. Success is something people see from the outside. Maybe it's a great title, a large home, a fun car. Success is the outward appearance of achievement. Thriving, on the other hand, is more so an inward feeling. It is accomplishing goals for the lifestyle you want and feeling good about life through the process.

That's why Thrive was named, 'The Thriving Photographer.' To me thriving means that YOU set the terms for your success. If it had been called 'the successful photographer', someone else might be setting the terms for you and that's not why any of us take on starting our own business.

One of my favorite things about my Thrivers (as I affectionately refer to our members) is that their goals and dreams are as different as their photography styles and specialties.

Today I want to introduce you to Katie of Kathryn Lee Photography. Katie is a military spouse, with a toddler and a baby. Her dream was to stay home and make her passion for photography, a part-time business. Could she do it? Could her little business really make a contribution to her family? Here's her story...